Product: SureFeed Microchip Feeder
Cheapest Place to Buy: Amazon
My Rating: 4.5 out of 5

The SureFeed Microchip Feeder is a product that is designed to serve two basic purposes:
The feeder works on a simple premise. Any cat that has a microchip can be ‘keyed’ to the feeder and then when that cat gets nearby the feeder it will pop open to allow them access. When that cat steps away the feeder will close up again blocking access to other pets. Note that the feeder can hold up to 32 microchip IDs at the same time, so even if you have a boatload of cats you should still be able to grant all of them access to a single feeder if that is your desire.
The first time I saw this online I had just gotten my first cat Beast. I thought to myself ‘What would you ever need something like that for?’ and that ‘Only people who spoil their pets beyond belief would get something like this.’ Apparently I was wrong on the latter and I quickly realized why I might need it.
There are a couple of reasons you might want this, but the primary reason is to control which pets can get to which food so you can easily manage the amount they eat on a daily basis. In my house we have two cats, Lexi and Beast. Lexi is super food motivated and acts like a Hoover when food gets set down. Not only did this cause her to quickly gain weight, over two pounds in about six months, it also caused our other cat Beast to get far less food because Lexi kept eating it all!
Beast on the other hand exacerbated the issue because Beast is a grazer, she eats a bunch of micro meals through out the day. She stops in for a few crunches, walks away, stops back in an hour later, walks away. We couldn’t just put them in separate rooms for 30 minutes to eat and then let them go free the rest of the day. Beast would barely eat anything this way because we’d have to pick up her food when we let her out so Lexi wouldn’t eat it.
So How Does the Feeder Solve the Problem?There’s a small button on the back of the feeder that let’s you quickly ‘Add’ a cat to the feeder (see the cat with the + sign). Essentially you push this button and then put food in the feeder. When your cat comes to the feeder and eats from it the feeder will ‘learn’ the microchip ID and log it to memory for all time, even if the batteries get pulled out. Pretty cool right?
Now every time that cat comes back to the feeder it will pop open and if they step away it will close back up. Only that cat can open the feeder until/unless you add another. If you want to add additional cats you can just go through the same process again with another cat, up to 32 cats. Super easy, it only takes a few seconds!
Once the microchip ID has been learned you can very easily start the training process for your cat. Training process?!? What training process? Some cats don’t require the training process at all, but some are a little bit skittish because the feeder makes a little bit of noise when it opens and closes.
My cat Beast is a giant wimp and runs from most things that make noise, but it only ended up taking her about 2 days of the training process to learn how to use the feeder. The training process basically modifies how much the lid the moves when your cat gets near the feeder. The first step moves it only a tiny bit so it makes only a little noise. As your cat progresses through training the lid will move more and more close to closing and opening completely.
This was incredibly easy for me with a very skittish little furball, so I imagine even if your cat is quite easily startled you shouldn’t have much problem at all. Once training is done, you’re done. You just fill the feeder like you would your cats regular bowl and set it down!
I give it a solid 4.5 out of 5 stars. I’m very happy with the purchase despite initially thinking it was quite expensive. The simple fact of the matter is, if my food motivated cat Lexi gets overweight and then sick because of it…the cost of treating her will far outweigh the investment in a decent feeder that stops her from stealing food from Beast.
The Pros:
Room for Improvement
What’s In the Box?If you have any other thoughts on the SureFeed Microchip Pet Feeder please leave a comment below or send me an email at Craig@StuffCatsWant.com so I can update this article.
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